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So seek out opportunities for interviews, Q&As, and press releases for yourself. Any article that is primarily about you and optimized for your name is likely to help. Of course, confirm first that you can include your headshot, and do everything you can to optimize the image properly for your name (see above). Videos are another great tactic. If you have any original video content -- especially footage of you in an interview, a Q&A, or a panel -- try uploading it to Youtube and Vimeo. It might seem counterintuitive to use video content to improve image results, but it’s common for Google to rank thumbnails from videos that are super relevant and well-optimized for your name. Finally, consider using Slideshare to give your image-ranking efforts a final boost. Eighty million professionals use Slideshare, LinkedIn’s presentation platform, to post and view slide decks, presentations, and infographics. If you’re diligent about optimizing your slideshows and the images therein, you have a strong chance of convincing Google to rank the individual slides for your name. If you’re already lucky enough to have high-ranking press, then make the most of it! Amplify those articles, boost its engagement metrics, and earn valuable backlinks. If you have a Wikipedia profile, try uploading a copyright-free image that meets Wikipedia’s guidelines. Ultimately, an effective image campaign requires a multi-pronged approach that includes many of the above strategies.
For the original version including any supplementary images or video, visit https://www.forbes.com/sites/ryanerskine/2018/05/31/how-to-improve-your-google-image-rankings-like-a-pro/
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Embrace the brand you’re writing for and strive to give your audience what they expect when they click on your piece. As a news writer, you are dependent on spontaneous daily events, such as weather events, breaking news, and world occurrences. However, there are also many topics and events that are predictable, like elections or sports events. Stay agile in your news approach to optimize results. React quickly to the unexpected, but also keep a steady focus on predictable items as well to ensure a diverse, engaging mix of topics for your readers. Finally, SEO strategies can quickly elevate your Google News rankings. Use Google Trends to identify current keyword terms and trends…and use them. Begin with trending terms that are currently not getting the attention they deserve. Being the first to publish on a topic that will resonate with online readers can help you successfully stand out from the 50,000 other digital publishers vying for the lion’s share of online reader attention at any given moment. Denis Pinsky is a Director of Digital Marketing and Analytics at Forbes.
For the original version including any supplementary images or video, visit https://www.forbes.com/sites/denispinsky/2018/01/11/google-news/
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